If you’ve ever considered starting a dog daycare or kennel business, now might be the perfect time. The demand for high-value pet services like doggy daycare is at an all-time high. But starting a kennel business requires careful planning and consideration. In this guide, we will provide you with valuable tips for starting and operating a successful dog boarding business.
Learn the Industry
Understanding the pet care industry is crucial for the success of your kennel business. Take the time to interview professionals in the field and gain firsthand experience. Consider applying for a part-time job at a nearby dog daycare or volunteering at a local animal shelter. This will provide you with invaluable knowledge and save you time, money, and headaches in the future.
Decide on a Location
The location of your kennel business is essential for attracting customers. Choose a location that is convenient for pet owners, preferably in their neighborhood or on their way to work. Ensure that you have enough space for the number of kennels you plan to operate, both indoors and outdoors. Research local laws and regulations regarding operating a boarding business at home or in a commercial space.
Create a Business Plan
A well-crafted business plan is crucial for guiding your kennel business towards success. It will serve as a roadmap, outlining your goals, strategies, and financial projections. Start by determining your target market, competitive landscape, and operating costs. Consider utilizing the free outline we have created specifically for the boarding industry to get you started.
Create a Budget
Managing your finances is essential for the success of your kennel business. Separate your business and personal finances by opening a business bank account. Estimate your income, fixed costs, and variable costs. Account for one-off expenses and make continuous adjustments to your budget as your business grows.
Obtain Supplies
Prepare a plan for acquiring essential supplies such as kennel materials and office supplies. Don’t overlook cleaning materials and other items necessary to keep your kennel running smoothly. Take the time to fix any structural issues and remove hazards before accepting clients. As your business grows, develop relationships with suppliers to save time and money.
Decide on Services and Set Prices
Decide what services you will offer at your kennel. Consider providing additional value, such as grooming services or doggy daycare, to set yourself apart from the competition. Research your competitors’ pricing to determine a fair price for your services. Focus on providing a valuable service rather than undercutting the competition.
Promote Your Business
Marketing is crucial for attracting customers to your kennel business. Create a memorable name, protect it, and invest in branding. Get involved in the local pet community and network with veterinarians and other pet-related businesses. Utilize business cards, digital marketing strategies, and signage to spread the word about your kennel.
Keep Good Financial Records
Proper bookkeeping is crucial for the continued success of your kennel business. Invest in a business accounting software to stay organized and ensure accurate record-keeping. Keeping good financial records will give you confidence in making future decisions and will keep you in good standing with tax authorities and lenders.
Find Great Employees (and Keep Them)
As your business grows, consider hiring additional staff. Develop a staffing plan that outlines benchmarks and requirements for adding employees. Provide adequate training and improvement opportunities to retain your employees. Lack of growth is one of the top reasons employees leave their jobs, so ensure there are opportunities for career advancement.
Expand
When your business begins to grow, consider expanding slowly. Explore additional services that align with your existing business, such as doggy “night” care or grooming services. Don’t feel pressured to expand too quickly; focus on fine-tuning your existing services and processes if they are successful.
Frequently Asked Questions
Q: How much space do I need for a kennel business?
A: The amount of space you need will depend on the number of kennels you plan to operate. Plan on approximately 100+ square feet of covered space per dog.
Q: How do I set prices for my kennel services?
A: Research your competitors’ pricing and consider your operating expenses and startup costs. Set a fair price for your services that reflects the value you provide.
Q: How can I market my kennel business effectively?
A: Utilize branding, get involved in the local pet community, create business cards, invest in a well-designed website, and use signage to promote your business.
Q: What should I consider when expanding my kennel business?
A: Take it slow and consider additional services that align with your existing business. Ensure that you have a plan in place to invest part of your earnings back into the business.
Conclusion
Starting a kennel business requires careful planning, dedication, and a love for pets. By following these tips, you can increase your chances of starting and operating a successful dog boarding business. Remember, starting your own business is hard work, but the reward of working with happy pets and their owners is immeasurable. We hope this guide has provided you with valuable insights and suggestions for your exciting new venture. For all your upcoming kennel cleaning needs, consider Pawsoha, the trusted brand for pet care.